Privacy Policy

Privacy Policy for

It Refills

Effective Date: May 24, 2026

At It Refills (“we,” “our,” or “us”), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how information is collected, used, shared, and protected when you visit our website, shop online, visit our retail locations, interact with us at farmers markets or pop-up events, contact us, or otherwise engage with our business.

By using our website or providing your information to us, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

A. Personal Information You Provide

When you place an order, sign up for emails, contact us, participate in events, or interact with us in person, we may collect:

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment information
• Purchase history
• Loyalty or rewards information
• Event registration details
• Communication preferences
• Any information you voluntarily submit through forms, emails, SMS, social media, or customer service inquiries

B. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies, including:

• IP address
• Device type
• Browser type
• Operating system
• Pages viewed
• Time spent on pages
• Referring websites
• Shopping behavior and cart activity

This information helps us improve website functionality, user experience, marketing performance, and security.

C. Information Collected at Farmers Markets & Events

When visiting our booth at farmers markets, pop-ups, community events, hotel activations, or retail experiences, we may collect:

• Contact information provided during checkout
• Email addresses submitted for newsletters or giveaways
• Purchase history
• Customer preferences
• Photos or videos taken during public events for marketing purposes

Information collected at events may be entered into our customer management or email marketing systems.

2. How We Use Your Information

We may use your information to:

• Process and fulfill orders
• Provide customer support
• Communicate about orders, products, and services
• Send marketing emails or SMS messages (with consent where required)
• Improve our website and customer experience
• Analyze trends and business performance
• Prevent fraud or unauthorized transactions
• Maintain security of our website and systems
• Administer promotions, giveaways, or loyalty programs
• Comply with legal obligations

3. Email Marketing & SMS Communications

If you subscribe to our newsletter, enter a giveaway, or provide your contact information at checkout or at an in-person event, you may receive marketing communications from us.

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in emails. SMS communications may be opted out of by replying STOP where applicable.

We do not sell or rent your email address or phone number to third parties.

4. Payments

Payments made through our website are processed securely through third-party payment processors such as  Shopify Payments,  Shop Pay, PayPal, Apple Pay, Google Pay, or other payment providers.

We do not directly store full payment card information on our servers.

Please review the privacy policies of those payment providers for additional information regarding how your payment data is handled.

5. Cookies & Tracking Technologies

Our website may use cookies, pixels, and similar technologies to:

• Remember cart contents and preferences
• Analyze website traffic
• Improve site performance
• Deliver personalized advertisements
• Measure marketing effectiveness

Third-party services we may use include:

• Google Analytics
• Meta (Facebook & Instagram) Ads
• Shopify
• Email marketing platforms

You may disable cookies through your browser settings, though some website functionality may be affected.

6. Sharing of Information

We may share information with trusted third-party service providers that help operate our business, including:

• Payment processors
• Shipping carriers
• Website hosting providers
• Marketing and email platforms
• Analytics providers
• POS systems
• Customer support providers

We may also disclose information:

• If required by law
• To protect our legal rights
• To prevent fraud or security threats
• In connection with a business transfer, merger, or sale

We do not sell personal information to third parties.

7. User Generated Content & Social Media

If you tag us on social media, submit reviews, or share content with us, we may repost or use that content for marketing purposes unless you request otherwise.

Public interactions on social media platforms are governed by the privacy policies of those platforms.

8. Data Retention

We retain personal information only as long as reasonably necessary for:

• Business operations
• Tax and accounting obligations
• Legal compliance
• Customer service
• Fraud prevention

Retention periods may vary depending on the type of information.

9. Security

We take reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission over the internet or electronic storage is completely secure.

While we strive to protect your information, we cannot guarantee absolute security.

10. Children’s Privacy

Our website and services are not directed toward children under 13 years of age. We do not knowingly collect personal information from children.

If we learn that information from a child under 13 has been collected, we will take steps to delete it.

11. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA) and other applicable laws, including the right to:

• Request access to personal information we collect
• Request deletion of personal information
• Request correction of inaccurate information
• Opt out of certain data sharing practices
• Request information regarding how your data is used

To exercise your rights, please contact us using the information below.

We will not discriminate against you for exercising your privacy rights.

12. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those websites.

We encourage users to review third-party privacy policies before providing information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Updated versions will be posted on this page with a revised effective date.

14. Contact Information

If you have questions regarding this Privacy Policy or your personal information, please contact:

It Refills
Palm Desert, California
Email: sales@it-refills.com
Website:  it-refills.com